Audience Theory

 


1) Write a definition of a passive audience: This is the view that audiences passively take in information from the media and that these messages have the same effect on everyone.

2) Write a definition of an active audience: :This is the more modern and generally accepted view that audiences interact with and make conscious choices regarding the media they consume.

3) Write a definition of the hypodermic needle theory:This is the suggestion that audiences are always passive and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members

4) Write a definition of the two-step flow theory:This is the theory that consumers form their opinions based on opinion leaders like newspapers, politicians and, nowadays, celebrities.

5) What is YOUR opinion on the effect the media has on audiences? Do you think the media makes people think or act in a certain way? Give an example to explain your answer.
In my opinion media has a lot of effects on the audience.Using media you can make people feel a certain way through characters emotion.For example if an audience comfort character dies the audience might feel sad and emotional about it.

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