Marcus Rashford
Audience: 1) Who are the potential target audiences for Marcus Rashford's online content? Try and cover both demographics and psychographics . The potential target audience is stereotypical mostly young male audience.76% of his followers are male. Most often tend to be from the same ethnicity and the same background. This is because people who were struggling with money growing up especially as a black person relate to him. 2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? He uses his online presence to engage with fans through his posts and tweets. Fans can also engage with him through apps such as Instagram. Fans can send messages directly. 3) What is Marcus Rashford's Instagram engagement rate and what does this tell us? Marcus Rashford Instagram engagement is 6%.This means his engagement rate is extremely high. 4) Go to Marcus Rashford