Magazines :Tattler CSP case study
Tatler : Case Study 1 ) Look at the Tatler Media Pack . Go to page 2 : how does the editor introduce the magazine? The Editor Introduce Tattler as "a fabulously targeted,sensationally accurate rifles sho to the very richest readers in the country.Theses people live the life reflected on our pages.Both physical and virtual and boy,do they love to shop".The Editor also describe Tatler as intelligent,glamours,irreverent,fun and naughty. 2) Now go to page 4 of the Media Pack. Focus on the print magazine ( NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tattler reader? The average Tattler readers are rich people with high social class and a high income.Those people live the life reflected on their pages and the aspiration life most people wish to live. Most