Magazines :Tattler CSP case study
Tatler : Case Study
2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tattler reader?
2) How do the cover lines appeal to the Tattler target audience?
4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.)
1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?
The Editor Introduce Tattler as "a fabulously targeted,sensationally accurate rifles sho to the very richest readers in the country.Theses people live the life reflected on our pages.Both physical and virtual and boy,do they love to shop".The Editor also describe Tatler as intelligent,glamours,irreverent,fun and naughty.
2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tattler reader?
The average Tattler readers are rich people with high social class and a high income.Those people live the life reflected on their pages and the aspiration life most people wish to live.Most of Tattler readers are 40+ years old that live in London. Most of Tattlers readers are known to be females.
3) Look at page 6. What do Tattler readers think about fashion? How much do they spend?
Tattler readers love fashion and 96% of Tattler readers own designer shoes and accessories ext. Moat Tattler readers agree that they often buy fashion products after seeing them in magazines and the average Tattler readers spends £843 million per year.
4) Go to page 10. What are the special editions of Tattler that run throughout the year? What does this suggest about the Tattler audience?
The special editions that run throughout the year are; travel guide(January),wedding guide (March),beauty&cosmetic surgery guide(April),spa guide (June),watches&jewellery guide(July) and school guide(October).These all editions are directed at rich people that can afford vocation and expensive stuff ext.
MEDIA LANGUAGE:
1) What different examples of typography can you find on the cover of Tattler? What are the connotations of the serif and sans serif fonts?
Some examples of typography you can find on the cove are San serif and serif.Tattler use both Serif and San Serif serif in their magazines cover.The title of the magazine is usually written in serif to make it look fancy and make it stand out.While the other information about magazine is in San Serif to make it stand out less and easier to read.
2) How do the cover lines appeal to the Tattler target audience?
The cover lines appeal to the Tattler audience because they are things that rich people would be interested in and things that they can experience in their daily life.An example of this is fashion and designer clothing.These stuff appeal to them because they are something they can afford
3) What are the connotations of the Tattler colour scheme on this particular front cover?
3) What are the connotations of the Tattler colour scheme on this particular front cover?
Tattler usually use two or three colours in their magazines to make it recognisable.They make sure their magazines cover is on theme based on what time of the month it is.An example of this is the Marchioness of bath magazines based of the grass around it you can tell it is to represent summer.
4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.)
The central image is designed to get the attention of the audience as soon they see it.This is because the model is a known person ans she's the first black women to get a title.Tattler put her on the cover of the magazines to celebrate the first black women to get a title and to celebrate diversity.Another reason that could attract the audience is her dress.from the first look you can tell the dress is expensive.Tattler readers would be interested because it's something they could afford. Another thing that can catch tattler readers attention is the makeup and accessories. This because most Tattler readers enjoy spending money so they might decide to buy the accessories used in the magazine e.g earnings.
1) What celebrities, politicians or famous people are mentioned on the cover? Why do you think Tatler put them on the cover?
One of the celebrities mentioned on the cover is Emma Weymouth the marchioness of bath.Tattler used Emma Weymouth because she's close with the Queen and Tattler readers will be aware of who she is since she's on the same level as them.
2) What do the cover lines suggest about the lifestyle of rich people in the UK?
The cover lines suggest that the upper class people are interested in politics and fashion designers.
3) Looking at the image and cover lines together, what different groups of people are represented on the cover and how are they represented? (E.g. men/women/rich people/race & ethnicity etc.)
The cover lines represented the rich because of the model being from a high class family.Her expensive dress and jewelries shows how rich she is.The cover lines also represent women because Emma Weymouth is the first black women to gain a title.
4) Are there any stereotypes being reinforced or subverted? How? Why?
One of the stereotypes that are being shown is that rich people only care and spend their money on fashion designers,jewellery and make up.This shows the rich people as if they only care anout spending their money and nothing else but in reality they care about others stuff that do not involve money.
Social&Culture context:
1) Find three other front covers for tatler from diffrent months.What issues,subjecys or people are regulary featured in tatler?
The issues that are usually featured in tatler are Beauty,|Money,Fashion, Relationships,Parties and the loyalties.
2)Tatler runs speial issues on holidays,spa breaks,cosmetic surgery,watcges and jewellery and private schools.What does this suggest about the magazines represntations of life in Britian?
Tatler represent the life in Britan to be very very rich and having the money to afford everything .However this is not true most of the lower class people don't have the money to live the luxurious life that is shown on Tatler covers and they are unable to afford fashion designer ext.
3)What audience groups might be offended or insulted by the front cover pf Tatler April 2017?
The audience groups that might be offended or insulted are the lower working class as they are seen beneath the rich people .In Tatler covers the rich people are seen superiors and more important then the lower class people.Another group of audience that might be offended are the rich people because Tatler are stereotyping all the rich people to onlylike spending money and going on vocation however in reality this is not true.
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