OMO advert: Block task

OMO Advert:

1) What year was the advert produced?

The advert was produced in 1955.


2) How were women represented in most adverts in the 1950s?

women were seen as house wives and  their only purpose is to please their husbands and stay home to clean and take care of their children.They were also represented as weak and fragile ladies that were even scared from driving.People thought women can not do a simple thing such as driving because they thought driving is the husbands job.


3) What typography can be found in the advert and what connotations might this have?

The typography used in this advert is San Serif .The used San serif the write the name of the brand (OMO)in huge letters.San serif is usually used when their is something brand new on the market.The reason the producer did this is too make the brand name stand out SO people recognise it in shops.


4) What does the costume, make-up and placement of the model (mise-en-scene) suggest about women's role in society in 1955?

In the advert you can see that the women has styled her hair and has a full face of make up.This suggest women had to look pretty all the time even when they are cleaning.This is because it was thought that if a women did not look pretty all the time for her husband then she will get no love.

5) Why is a picture of the product added to the bottom right of the advert?

The picture of the product is added in the bottom right for the audience can recognise the product.This is because if someone see the product in a shop and remember this advert they might want to try the product because they've seen it before.

6) What are the connotations of the chosen colours in this advert - red, white and blue?

The main colour of the adverts are red,white and blue.The producer used these certain colours to represent the British flag.This is because of World War 2.The purpose of this was to show support and love for their country during hard times.

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

The anchorage text encourages the audience to buy this producer because of the exaggerated text.This is because of the repetition of white and bright .The repeated the word white and bright many times to get their point to the audience and to show the audience that OMO is the best product to use if you want your clothes to shine from brightness.

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.

The representation of women in this advert is the big centre image of a women using the product.However this representation of women had the wrong intentions.The image reinforces the stereotypes of women as house wives and mothers.This is because of male gaze and the lack of women working in advertising companies because they were thought they were no capable enough to work.

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