Galaxy 'Chauffeur' advert


1) Why is the advert set in the 1950s? What audience pleasure does this provide? 

The advert is set in the 1950s because it reminds elderly people of  Audrey Hepburn and her movie Roman Holiday.Which was made in 1953.This makes the audience remember her and her famous movies.

2) Who is Audrey Hepburn?

Audrey Hepburn was a famous actor in the 1950s.

3) Why did Galaxy select Audrey Hepburn for this advert?
 
Galaxy Choose Audrey Hepburn to remind their old audience of Audrey Hepburn and her amazing work.

4) What is intertextuality?

intertextuality is when one media text references another media text.

5) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?

In the advert the film Roman Holiday that includes Audrey Hepburn as the heroin Iis suggested in the advert. The effect of the Romance in this advert is from the settings.This is because the advert is places in a luxurious place in Italy.Which reminds the audience of the romance movie Roman Holiday that was also set in the same place.

6) What are the connotations of Audrey Hepburn and celebrity in this advert? 

Audrey Hepburn connotes icon,glamour,model,fashion.luxurious in this advert.

7) What representations of gender can you find in this advert?

 In the advert men are represented as a hero that will save the  heroin and the women is represented as a helpless women that needs a man to help her out. 

8) Are stereotypes reinforced or subverted in the Galaxy advert? Give examples.

The stereotypes that are being reinforced are that man are stronger then a women and that men are better drivers then women.This is shown by the way that the man is the one driving.

Extension Tasks:

Which of Propp's character types are represented in the advert? (Note: just choose two or three character types that are definitely used in the advert - it does not use them all). 

The Propp's characters that are being represented are the heroin and the hero that comes to rescue the heroin.The heroin is the lady stuck in a bus and the hero is the man in the car that offers her to take her to her destination.

How does the advert's narrative (story) follow Todorov's theory of equilibrium?

Read the Framestore case study and the Guardian feature. How did they recreate an Audrey Hepburn film using location, casting and CGI?

Now read this Vintage Everyday feature behind the scenes of the Galaxy advert. What other background information do you learn here regarding the construction of the advert?

Women in the 1950s are represented very differently in two of our advertising CSPs: OMO and Galaxy. What similarities and differences can you find by analysing the two products?

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