1) What years did YouTube, Twitter and Instagram launch?

YouTube -2005
Twitter - 2006
Instagram - 2010

2) What is the definition of an influencer?

A person that influences people into doing/buying something.

3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.

Zoella has 12 million subscribers on YouTube.
Zoella has her own brand called Zoella beauty.
Zoella made the biggest amount of sales for a first novella debut.

4) How big is the influencer industry according to the article?

They describe the industry as very big. By the end of 2019, the influencers marketing industry was worth some $8 billion a year. One recent report by Insider Intelligence predicted that it would grow to $15 billion globally by the end of 2022 

5) What are the problems associated with being an influencer?

Receiving hate comments if you do not fit in the life of a typical influencer that viewers are used to seeing.

6) Why is it suggested that audiences actually like being sold products by influencers?

This is because it's seen as a sign of success and wealth to be able to buy the same products as influencers  and to be able to live like them.

7) What representation of beauty is often found on Instagram or other influencer sites?

An Instagram face is a young face,with pore less skin and plump,high cheekbones,long lashes and full lips.

8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why?

Influencers can be both negative and positive.In certain situations they can use their influence to spread positivity and fight against social media standards.However in other cases most influencers feed into this standards even if it's unrealistic in order to make money.

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