Marcus Rashford

 Language

1) Make two lists - one of website conventions used on Marcus Rashford's official website and one of social media conventions found on Rashford's Twitter or Instagram pages. 

Website:On Marcus Rash ford website he promotes his brand as well as promoting others brands to build an image for himself.There are tons of videos that show his successful football career

Twitter:On Marcus twitter he replies to fans to keep them loyal and post images related to his brand and football career.

2) How does his website promote the Marcus Rashford brand?

His website promote his brand by showing him wearing the the brand as well as the name of the brand is shown.

3) What is the first page you see when you visit Marcus Rashford's website and how does this promote his brand and good causes?

The first page is a picture of Marcus Rashford not showing him as a footballer but as a powerful man through his body language and camera angle.This promote his good actions by giving him an image of a young respectful man.

4) How does Marcus Rashford use his social media profiles to promote his brand and campaigns? Give at least three examples of different posts / images / design from his social media. 

Posts on his social media:

- picture of him with his book

- pictures of him as a footballer

- Campaign posts to spread good intentions

5) How does Marcus Rashford's online presence use genre and narrative to create a positive brand identity?

Marcus Rashford uses social media to spread his good actions and also prevent people from spreading lies/rumours about him.He does this by responding to fake tweets to remain his good reputation.

Representation:

1) How does Rashford use different aspects of mise-en-scene (e.g. clothes/costume) to create very different representations of himself on his own website?

On His website he is seen wearing expensive clothes from well known brands.This shows that he is successful.As well as the colours of his clothes.His black suit shows him as powerful as well as showing him as a completely different person and not just a footballer.This is because he doesn't want us to view him as just a footballer.

2) What representations of football or footballers can you find in Marcus Rashford's online presence? Does it reinforce or subvert traditional stereotypes of footballers?

Marcus Rashford subvert traditional stereotypes of footballers by not only using his platform to just promote his football career.He uses it as a way to help the 45% of Black/other ethnicity who struggle with poverty.He also uses his website to promote his books.This encourages young boys to read as well as play football.He does this because he knows most of his fan base are children who look up to his behaviours.

3) What examples can you find of website pages, social media posts or aspects of the brand that create a positive representation of Marcus Rashford? You may wish to comment on his discussion of family or his campaigns - his page on the FareShare campaign website may help with this question.

Marcus Rashford works for fareshare which was part in launching a argent appeal calling for donations,food and volunteers to fight hunger.Marcus helped in raising lots of money (21 million)meals for children and family in need for it.This creates a positive representation of his because he wants people to know that they are not alone.This makes him seen as a humble footballer and an activist.

4) What representations of masculinity can you find in Marcus Rashford's online presence? Does this reinforce or challenge traditional gender stereotypes?

Marcus Rashford challenge gender stereotypes by showing that men can aslo struggle and face hard times.He does this by sharing his story back when he was poor living with a single mother with 5 children.He also reinforce it by writing his own book showing that footballers can also have other hobbies outside of football.

5) What representations of race/ethnicity can you find in his website or social media? Does this reinforce or challenge media stereotypes?

Marcus Rashford is one of the first black British to reach a successful football career while coming from a poor family.His videos are all about encouraging kids in poverty to stick to their goals as it is possible.This challenge media stereotype as most footballers seen on TV are often white.For Marcus Rashoford to be one of the first is very big achievement.

Extension:

 Look at this Marcus Rashford tweet. How does this help Rashford create a positive representation of himself and also control the media narrative?

By being active on social media he can control the rumours from spreading and creating a bad image of him.By doing this he maintains a positive image on the media which gains him more support.

Read this Guardian feature on Marcus Rashford being a Hero of 2020. What representation of Rashford does this offer?

In the article he was named as a hero to millions of children in need of food during lock time.He did this by launching a campaign to prevent the children of England from going hungry.To them Marcus Rashford is seen as their saviour.

Read this Guardian Books interview with Marcus Rashford. How does Rashford's work on reading and literacy help his reputation? Can you find any other interesting representations here?

It helped his reputation between the children as well as between the parents.Parest would be grateful to him to see children show interest in reading and getting more knowlege.Marcus Rashford said he felt happy seeing children faces light when  talking about books.This really shows the change he had made in children opinions on books.

Read this news story on Rashford being named one of the top ten most powerful black Britons. What does this suggest about race and ethnicity in Britain and the British media?

Marcus Rashford came in the second place for top 10 most powerful Britons.This shows the huge impact he made and also show his great achievements as a young black man.This suggest that the British media is improving and becoming more diversity.They went from only showing white celebrities to celebrating young black people achievement to encourage people that look up to them.