Marcus Rashford

 Audience:

1) Who are the potential target audiences for Marcus Rashford's online content? Try and cover both demographics and psychographics.

The potential target audience is stereotypical mostly young male audience.76% of his followers are male. Most often tend to be from the same ethnicity and the same background. This is because people who were struggling with money growing up especially as a black person relate to him.

2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand?

He uses his online presence to engage with fans through his posts and tweets. Fans can also engage with him through apps such as Instagram. Fans can send messages directly.

3) What is Marcus Rashford's Instagram engagement rate and what does this tell us?

Marcus Rashford Instagram engagement is 6%.This means his engagement rate is extremely high. 

4) Go to Marcus Rashford's Twitter or Instagram account. Find and screenshot/link three tweets/posts that show the different aspects of his brand e.g. Relatable person (normal, down to earth), Campaigner (interested in politics), Celebrity footballer (e.g. awards ceremony or fashion) 

relatable person                             celebrity                                     campaigner

                                          



5)What audience pleasures are provided by Marcus Rashford's online presence? Try and apply Blumler and Katz's Uses and Gratifications theory here.

Diversion- Viewing Marcus Rashford life and way of living can be seen as a way of distracting yourself from problems outside of social media.
Personal identity- People the same ethnicity as him will feel represented and respected.
personal engagement - His fans engage with him through his posts and tweets and through messaging him.
information- His fans feel more connected to him through watching his everyday life.

6) Applying Stuart Hall's Reception theory, what would a preferred and oppositional reading of Marcus Rashford's online presence be?

  • Preferred reading (people who love Marcus Rashford): His fans and people who were inspired to be like him in the future.
  • Oppositional reading (people who criticise Marcus Rashford):Racist people that hate the idea of seeing a young Black be successful.

Industry

1) What is Marcus Rashford's net worth and how does his online presence help him to make money? 

Marcus Rashford net worth is 16 million. His online presence help him to make money by helping him to promotes his brands through a post million of people will see.

2) What charities and companies/brands is Marcus Rashford associated with? Why might they want to be linked to the Rashford brand?

Companies that are associated with Marcus Rashford are Nike and Coco Cola. Companies want to be linked to Marcus as he is well known worldwide and has a huge impact on his fans. Marcus also has a good reputation and a huge number of followers on apps such as Instagram and twitter.

3) Research Twitter and Instagram. Who owns the companies, how do they make money and how much profit did they make last year?

Instagram by Meta.Instagram makes money from advertising and in a year Instagram makes 24 billion.

Twitter: Owned by Elon Musk. Twitter makes money through advertising and in a year they make 4 billion per year.

4) What are the worries about Instagram’s negative effects?

Apps such as Instagram always have to prevent harmful posts being published including bullying daily.

5) How do social media platforms manage online abuse on their platforms and why has Marcus Rashford drawn attention to this? How might this change in the future?

Social media platforms manage online abuse by paying Ofcom to regulate their content. Marcus drew attention to this to bring awareness to the topic of cyber bullying and as an attempt to bring attention to it so more people are aware of it .In the future platforms might find a better way to limit what content users can post to prevent any abuse.  

6) What happened by law in 2022 that changed the way the internet is regulated? Write three changes that this new law may bring in and explain why it is difficult to regulate the internet

Law has suggested that social media is impossible to regulate. As there is too much content and users freedom of speech will be compromised.

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