Radio

 Historical, social and cultural contexts

1) What radio stations were offered by the BBC before 1967

The radio stations that were offered are education,news,classical music andart discussions.

2) How was BBC radio reorganised in September 1967? What were the new stations that launched?

In 1967 a new popular station called radio 1 was launched.

3) What was pirate radio and why was it popular?

pirate stations was stations controlled by young people.They were  popular because they gave what the young people wanted which the BBC couldn't offer as they didn't want to show the change that is happening in 1960s .As a result more teenagers were listened to pirate stations instead.

4) Why did pirate radio stop broadcasting in 1967?

The pirate stations stopped in 1967 because the Marine broadcasting offences act officially outlawed pirate radio stations.

5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down? 

The BBC hired DJs that became unemployed after the pirate station became illegal and there loyal fans followed them.As a result people eventually relied on the BBC for music.

6) What was 'needle time' and why was it a problem for BBC Radio?

The needle time was 5 hours of the day were BBC would place music.It was very popular as it was the only time of the day people could listen to music in.

7) How did BBC Radio 1 offer different content to previous BBC radio stations?

The previous radio stations offered boring contents such as education and news which did not attract many young audience.On the other hand Radio 1 played fun music to offer a balance between the 2 stations.

8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?

The first presenter was Tony Blackburn.They made people upset as many people.It was not seen as cool as the BBC stood for traditional,conservatives values.

9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?

Young listeners thought it was uncool.The music on radio 1 was not as good and they contained less swearing compared the pirate stations and it was seen as copying the pirate stations style.

10) What conventions did Tony Blackburn's radio show borrow from pirate radio - which made it very different to previous BBC radio content? 

They hired DJs that previously worked for pirate stations to give off the same style and vibe and attract young audience.This was very different from BBC radio usual content as BBC was all about education.

Audience and industry

1) What was the target audience for BBC Radio 1 in 1967?

The target audience was young people aged between 15-29.

2) Why did Radio 1 initially struggle to attract young listeners?

Most young people thought the BBC tried to copy the style of radio stations broadcast and stayed loyal to pirate stations broadcast.

3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).

escapism:Audience were able to ignore all their problems and listen to music to let time pass by.

entertainment:

entertainment: 
4) How is the BBC funded?

The BBC is funded through taxes and TV license.

5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional readings have been for BBC Radio 1 in 1967?