statement of intent

GCSE Media Studies NEA: 2024 brief – Magazine cover and feature 

Introduction [approximately 50 words]

• Title: What will your new lifestyle magazine be called?

 My new magazine will be called 'ALLURE'.

• Cover image: who will appear on the cover?

The cover image features a famous model that just hit her fame and is known worldwide for her work. The magazine is having a collaborations with her and letting her design her own collection to launch soon.

• Main feature: what will your main story and double page feature be about?

The main story will be about a recent interview with the star to talk about her life as an A lister celebrity which the rich will be able to relate to. She talks about shows she attends as a model such as Paris fashion show and a ball held by the Queen only for the upper class to attend.

Media Language [approximately 100 words]

• Magazine cover conventions: what cover lines, font/typography, colour scheme and more

will you use for your magazine and why?

colour scheme: The main colour of the magazine cover is a appealing shade of purple. I choose this colour specifically as it gives of a luxuries and romantic vibes. Also suits the main cover model as one of her most iconic run walk was in a purple dress which creates a nostalgia feeling for the audience as they would remember her iconic walk.

cover lines: The cover lines features talks about the cover image model Kate moss but as well as other news that the audience can expect to read about in the magazine .For example my first cover line talks about the  Paris fashion show. Her fans would find this interesting as well as the upper class as the clothes featured in the show are off high quality and are clothes only the upper class will be able to afford.

font/typography: I choose a fancy font for my magazine tittle as it's eye catching but also gives off luxuries vibes. Just from looking at the fancy cover one can tell it's an expensive magazine aimed at the upper class without needing to check the prize tag.

• Cover image: how will you use mise-en-scene to communicate meanings in your main cover

image (e.g. setting, costume and make-up, expression etc.)

Font : user serif show authority and traditional 

make-up : the model is featured wearing bold makeup to show her power and control and present her elegance and feminine side. The purple make up and background gives a sense of luxury and creates a powerful and royalty aura around the model. This makes the model the centre of attention as the bold makeup and purple setting makes her immediately appeal to the audience.

Expression : The model has a serious expression on her face which shows she's focused and shows the audience that she is determined. This also allows the upper class audience to take her seriously as they are more likely to be attracted to a magazine that make appeal and relates to their daily lives than a magazine that seems silly.

• Double page spread feature: what will your feature be about and why would it appeal to

your target audience?

My double page spread will talk about fashion events, luxuries watches such as Rolex and luxuries jewelleries made from diamonds.

New luxury locations for vocations.

Kate Moss ( model ) special make up collection make from the finest materials with only limited to 10 available.

The royal family and nobles that the upper class will be familiar with.

New nobles introduced to high society and receive a title.

Media Representations [approximately 100 words]

• What representations of people, places and groups will you create in your magazine? E.g.

gender, race/ethnicity, social class etc.

My magazine will include representation of Nepali people and the main cover model is from Nepal. This will not only create more opportunities for Asian women. Another was it include representation as it feature a women instead of a man .This is against the norms  of high society as mainly white man are part of the upper society as they control it .As a result it's very unusual so see an Asian Women featuring on a magazine e and opening feature door for other women to find a place in high society.

• How will your magazine reinforce or challenge stereotypes?

Challenge stereotypes : My magazine will reinforce stereotypes by featuring a female model that is presented as powerful and in control who gain a place of importance in high society by gaining a title. This reinforces stereotypes as it's unlikely to see a women still in control in the upper / royalty society. This will have am impact on the royalties and it's often the men who claim titles in high society and the women is very unlikely to often just seen as the wife of a noble man.

Reinforce : My magazine will reinforce stereotypes by assuming all women will be interested in make up and fashion events while the men will be interested in Rolex watches and cars.

Media Audiences [approximately 100 words]

• Your target audience is specified in the brief: NRS social grades AB – this means rich and

successful people. Expand on this audience: demographics – gender, age, race/ethnicity,

where they live etc.

My target audience is upper class and the rich. Mostly aged between 25 - 35 as at that age women are more likely to have the money to afford spending money on luxuries.MY magazine is mainly targeted towards women as it the content of it mostly features fashion, makeup and jewelleries. However it does include content for men as well such as Rolex watches and cars .My target audience that enjoy my magazine are mainly those interested in fashion shows and upcoming fashion trends such as fur jacket that would like to keep up with the fashion, makeup and jewelleries trends. 

 Psychographic details – which psychographic groups would they fit into?

What other media would your audience enjoy? How will your magazine target this specific

audience? E.g. through design or selection of stories/cover lines.

My audience fit the typical stereotypical psychographic of women such as being only interested in feminine and girly things such and make up , fashion and jewelleries. My target audience also enjoy vocations vocation and always finding out new places to visit , horse riding and collecting antiques. My magazine will target these specific psychographic by featuring most of these on the cover lines to interest the audience. It will  talk about new upcoming things circulating that area of content.

• What audience pleasures will your production offer? Apply theory here too (e.g. Blumler

and Katz Uses & Gratifications theory).

My magazine will follow Blumler and Katz uses and gratifications theory by representing my audience daily life on a magazine pages. They will feel their personal identity on pages and things they like and enjoy. They will engage with the magazine as it fits all their entertainment.