Kiss FM

 AUDIENCE

1) Read page 2. What is KISS FM's mission?

Their mission is the have an understanding of their audience and produce something that would appeal to them through peer to peer approach,innate understanding of the change in youth culture and keeping up with the current important trends.

2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.

Target audience                         psycho graphic groups

- 15-34 years old                       - like using social media such as Instagram,tiktok and twitter
- 60% female                             - love to chat
- predominately in urban area
- 65% live outside London


3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? 

They reach their audience through multi platform presetning things that they like and what appeals to them to build a better connection with the fans.Therefore fans will gain a better understanding of them and stay loyal.

4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  

KISS Fresh&KISSSTORY offer biggest tracks of the hottest artist and producers in the industry.They play hip hop,dance and shows from top DJ's.Fans can access KISS fresh and KISSSTORY are available on kiss kube app and KISSFMUK.COM.

5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 

Through downloading KISS kube app to stream their favourite shows,yearly events,pool parties and yearly Halloween parties

6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.

Listeners are acrive this is because during the special events hosted by KISS fresh attract uo to 11,000 dressed up fans that showed up.The KISS kube app has over 1.3 million downloads.Their platforms all together reached a potential 321 million followers.

7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.

Personal relationship - Jordan and Perri are always dressed casually while having a nice improvised conversations which makes the fans feel connected to them and feel as if their relationship with their audience is natural.

Diversion - As fans watch their show they forget all the current problems they are currently facing and instead enjoy listening to Jordan and Perri have a nice chat early in the morning and feel engaged with them.

8) How have audiences changed in terms of how they listen to music and radio since the 1960s?

9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?

Both KISS FM and Tony Blackburn's are both related to the pirate stations.KISS FM in the pasted used to be a pirate station while Tony Blackburn's used to be a DJ in the pirate stations.Therefore they still maintain their brand identity till this day buy avoiding any formality and always being casual.

10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?


Preferred reading: Fans love the show as they see similarities between them and the host and they feel comfortable and welcomed by the casualty of the hosts.


oppositional reading: As we know 60% of their audience are female however the hosts are both male which can results in difficulty of understanding each other and they are unprofessional.

Industry

1) When did KISS FM first launch and what type of station was it then? 

KISS FM first launched as a pirate station in October 1985

2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise? 

The different types on media you can find are radio,magazines and digital.

3) How does KISS FM make money and how much revenue did Bauer Media Group make in 2020?

KISS FM makes money through advertising,sponsorship and events such as festivles.In 2020 KISS FM made a total of 1.5 billion.

4) How many listeners does the KISS Breakfast show have and how has this changed in recent years?

As of now KISS FM has a total of 980,000 listeners. However that is the results of number of listeners in the past years.In previous years back when Jordan and Perri weren't on the show it,KISS FM had a total of 2 million listeners.

5) How is KISS FM regulated and what can happen if they break the rules?

KISS FM is regulated by OFcom and they have to follow OFcom broadcasting rules such as not podcasting anything inappropriate for young listeners. If these rules are broken or there is complaints about the podcast has to pay a fee and apologise for their actions.


EXTENSIONS

Read this BBC feature on Jordan and Perri taking over the KISS FM Breakfast show. Pick out three reasons KISS FM were keen to get the pair to present their breakfast show.

- The pair were friends for 10 years and part of a dancing group together so they have build a good friendship as a result they feel comfortable with each other while podcasting



Read this On The Radio article on listener figures for UK radio stations. How does the KISS FM Breakfast show compare with rivals? Why are many traditional radio stations struggling?

They compare with rivals as they have noticed a gap in fewer youth focused shows as a result they started hiring voices from student radio. 



Read this BBC feature on the previous KISS FM breakfast show hosts and how they were poached by BBC Radio 1. What can you find in the article regarding the importance of BBC Radio 1 and also KISS FM's success?

Radio 1 is important as it broke records and claimed the crown of of the biggest breakfast show and commercial breakfast show across the UK.



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