Music video : Black pink- How You Like That

 music video CSP is BLACKPINK - How You Like That.

Audience

1) What are BLACK PINK fans known as - and what would the demographics / psychographics be for the BLACK PINK audience?

Black pink fans are known as Blinks.Black pink fans are worldwide but their audience demographic and psychographic are mostly teenage girls and young women.Although they have fans worldwide most of their fans are based in Indonesia and Philippines.

2) What audience pleasures are offered by the music video for How You Like That?

Personal relationship: Fans interactions through fan calls and on social media 
Personal Identity: K pop fans often develop their style from the way K pop idols dress and find a style/look that makes them feel like themselves and reflect their identity.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACK PINK fans. Why did you choose those moments? 

1)The scene with all the girls sat down with a bird hanged in the back.This is because all the members are present so it shows the visual effect of the members and the dresses give them an elegant look and makes the fans not be able to get their eyes of them.The cool background also brings interest as it is aesthetically pleasing to look at.

2)The  scene with the purple hair member in a black dress in a mysterious place.This is because it has the fans questioning how she go there 

3)The dance break scene- This is because it shows their amazing ability of dancing and makes the fan want to learn the dance.

4) How was the How You Like That music video marketed and promoted to the audience?

The music video was promoted through teaser posted on their social media and a reality show with all the members called 24/365 showing behind the scenes of filming the music video.A dance performance was also posted on their YouTube channel and by march 2021 it got on top 20 billboard and achieved a total of 600 million

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

Over the last years K pop has gained popularity rapidly as it reflects global nature with result in groups such as Black pink to be extremely successful.

Industry

1) How were BLACKPINK formed and what records have they broken?

Black pink was formed in 2016 by a k pop entertainment called YG and by 2020 they became one of the most successful group.They are the most followed girl group on spottily as well as the most subscribed on YouTube.

2) What other successful artists have YG Entertainment created? You may need to Google this.

- Big Bang
- Exo 
-2ne1
- Baby monster
- winner

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

The way audience change consume changed as now fans can access music through their phones,tablets and YouTube.

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

By selling out arenas across the UK and USA as well as in the East.They played in Wembley arena and coachella.

5) How are UK-based music videos regulated and what types of content require warnings? 

UK based music video are regulated through by The British Board of film and classification.The music video must not contain bad language,dangerous behaviour, drug misuse,sexual behaviour and nudity.

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