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Music video : Black pink- How You Like That

  music video CSP is BLACKPINK - How You Like That. Audience 1) What are BLACK PINK fans known as - and what would the demographics / psychographics be for the BLACK PINK audience? Black pink fans are known as Blinks.Black pink fans are worldwide but their audience demographic and psychographic are mostly teenage girls and young women.Although they have fans worldwide most of their fans are based in Indonesia and  Philippines. 2) What audience pleasures are offered by the music video for How You Like That? Personal relationship: Fans interactions through fan calls and on social media  Personal Identity: K pop fans often develop their style from the way K pop idols dress and find a style/look that makes them feel like themselves and reflect their identity. 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACK PINK fans. Why did you choose those moments?  1)The scene with all the girls sat down with a ...

Introduction to music video

 Introduction to music video 1) What are the key conventions of music video? Music video feature camerawork,editing,a performance element or a narrative, visual effects and intertextuality. 2) What is intertextuality? Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references 3) When did music videos first become a major part of the music industry? a music video was first launched in 1981 as the first  a platform for music videos and the first music channel on television. Programs such as BBC showcased music videos from the charts alongside ‘live’ stage performances. 4) What launched in 1981 and why  were music videos an important part of the music industry in the 1980s and 1990s? In 1981 MTV launched as the first platform for music videos and the first music channel on television. 1980s and 1990s were important part of music industry was the start of a new era for music videos as more m...

Kiss FM

 AUDIENCE 1) Read page 2. What is KISS FM's mission? Their mission is the have an understanding of their audience and produce something that would appeal to them through peer to peer approach,innate understanding of the change in youth culture and keeping up with the current important trends. 2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what  psychographic groups  would fit the KISS audience too. Target audience                           psycho graphic groups - 15-34 years old                       - like using social media such as Instagram,tiktok and twitter - 60% female                             - love to chat - predominately in urban area - 65% live outside London 3) Now ...

Radio

  Historical, social and cultural contexts 1) What radio stations were offered by the BBC before 1967 The radio stations that were offered are education,news,classical music andart discussions. 2) How was BBC radio reorganised in September 1967? What were the new stations that launched? In 1967 a new popular station called radio 1 was launched. 3) What was pirate radio and why was it popular? pirate stations was stations controlled by young people.They were  popular because they gave what the young people wanted which the BBC couldn't offer as they didn't want to show the change that is happening in 1960s .As a result more teenagers were listened  to pirate stations instead. 4) Why did pirate radio stop broadcasting in 1967? The pirate stations stopped in 1967 because the Marine broadcasting offences act officially outlawed pirate radio stations. 5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?  The BBC hired DJ...

Marcus Rashford

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  Audience: 1) Who are the potential target audiences for Marcus Rashford's online content? Try and cover both   demographics and psychographics . The potential target audience is stereotypical mostly young male audience.76% of his followers are male. Most often tend to be from the same ethnicity and the same background. This is because people who were struggling with money growing up especially as a black person relate to him. 2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? He uses his online presence to engage with fans through his posts and tweets. Fans can also engage with him through apps such as Instagram. Fans can send messages directly. 3) What is Marcus Rashford's Instagram engagement rate and what does this tell us? Marcus Rashford Instagram engagement is 6%.This means his engagement rate is extremely high.  4) Go ...

Marcus Rashford

 Language 1) Make two lists - one of website conventions used on Marcus Rashford's official website and one of social media conventions found on Rashford's Twitter or Instagram pages.  Website:On Marcus Rash ford website he promotes his brand as well as promoting others brands to build an image for himself.There are tons of videos that show his successful football  career Twitter:On Marcus twitter he replies to fans to keep them loyal and post images related to his brand and football career. 2) How does his website promote the Marcus Rashford brand? His website promote his brand by showing him wearing the the brand as well as the name of the brand is shown. 3) What is the first page you see when you visit Marcus Rashford's website and how does this promote his brand and good causes? The first page is a picture of Marcus Rashford not showing him as a footballer but as a powerful man through his body language and camera angle.This promote his good actions by givin...
  1) What years did YouTube, Twitter and Instagram launch? YouTube -2005 Twitter - 2006 Instagram - 2010 2) What is the definition of an influencer? A person that influences people into doing/buying something . 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Zoella has 12 million subscribers on YouTube. Zoella has her own brand called Zoella beauty. Zoella made the biggest amount of sales for a first novella debut. 4) How big is the influencer industry according to the article? They describe the industry as very big.   By the end of 2019, the influencers marketing industry was worth some $8 billion a year. One recent report by Insider Intelligence predicted that it would grow to $15 billion globally by the end of 2022   5) What are the problems associated with being an influencer? Receiving hate comments if you do not fit in the life of a typical inf...